Cornwall devotees can now share all that they love about Cornwall on a new micro-site which has launched just in time for Easter.
www.ilovecornwall.com is the creation of VisitCornwall, and has been designed to be an official online space and community which will be driven by the passion felt for the county with user generated content, polls, competitions and incentives. Uniquely, it promises to skip the hard sell typical of tourist websites, which is guaranteed to turn off the majority of social media users, relying instead on increasing awareness of Cornwall through credible word-of-mouth recommendations.
The micro-site offers a base for VisitCornwall's social media campaigns that is separate from, and with a different offer to, the main tourist board website, www.visitcornwall.com. It forms part of VisitCornwall's social media strategy for 2011 which has already seen the successful launch of the 'I love Cornwall' Facebook page and Twitter account.
Lauren Hogan, VisitCornwall Digital Marketing Manager, comments: "Social media is increasingly becoming the 21st century version of word-of-mouth travel recommendations and research shows that it now accounts for 11.5% of all UK internet visits, with Facebook accounting for 1 in 6 page views in the UK*. www.ilovecornwall.com will provide destination inspiration in an entertaining way and our aim is to make it a website that people will want to visit for five minutes everyday - while you're on your coffee break, at lunch or on the train on the way to work. We have some fantastic prizes on the site including VIP and luxury holidays in Cornwall."
VisitCornwall will facilitate and encourage social media advocacy and positive online discussions about Cornwall by inviting users to share their own content. As well featuring photos submitted by the community via Facebook, Twitter and Flickr VisitCornwall will engage with site visitors by initiating communication about favourite things to do, upcoming events, the best beaches, the best places to eat and even the best place to watch a sunset.